Dscoop: um evento abrangente e focado, dinâmico e vibrante

Dscoop: um evento abrangente e focado, dinâmico e vibrante

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Participamos do Dscoop9 da HP. Um evento que vale a pena.

No começo de março tivemos em Orlando, Fl., EUA, a nona edição do Dscoop, associação dos usuários da tecnologia Indigo da HP.

Mais de 2.500 participantes, mais da metade deles pela primeira vez, além de mais de 30 outros vendors que fornecem diretamente equipamentos complementares, softwares, substratos, insumos, etc. No seu conjunto conformando uma feira que já deixa muitas feiras gráficas por aí no chinelo.

O Dscoop hoje desenvolve pelo menos um evento anual em sua três divisões: a norte-americana – que realizou esse evento  - uma europeia e uma asiática. Possivelmente ainda neste ano, antecedendo a Expoprint Latin America, em São Paulo, teremos a primeira da América Latina.

Falando em América Latina é surpreendente o número de Latino-americanos que anualmente participam do Dscoop nos Estados Unidos. Na deste ano anda menos do que 250 estiveram por lá, sendo de brasileiros o maior contingente. Ativamente participativos, integrados nas diversas apresentações, em especial aquelas indicadas para os da região onde podiam ter tradução para português e espanhol.

Tivemos a oportunidade de falar rapidamente ao grupo, de forma mais especial aos de outro países da América Latina convidando-os a virem ao Brasil na Exproprint em julho.

Quando digo que o evento é abrangente e ao mesmo tempo focado, é porque ele tem mais de 100 apresentações dos mais diversos tipos, porém divididas entre quatro áreas básicas: gestão, operações, vendas e marketing e tecnológicas, focadas para impressão comercial, embalagem, grandes formatos, mala direta/inkjet, mala direta, publicações/inkjet, rótulos e embalagens, editorial e automação de workflow. Além disso keynote speakers que pontuam assuntos de interesse geral.

Um universo de informações voltadas a aplicações práticas, que podem ser vistas e discutidas.

Essa questão, alias, é fundamental. Um evento dedicado ao networking e troca de experiências, à discussão do que está sendo feito e do que pode ser feito no mundo da impressão digital com as tecnologias hoje disponíveis. Feito e pensado pelos que estão na indústria e que compartilham informações.

Perguntei ao Fernando Alperowitch, HP América Latina, se o sucesso do Dscoop não os enchia de orgulho e ele me disse que sim, mas acima de tudo, a própria surpresa pelo espantoso crescimento e a participação entusiasmada da maioria. Pude dizer, experiente que sou no setor e já tendo visto inúmeros formatos de eventos e mesmo outro grupos de usuários, que o grande segredo do sucesso do Dscoop é sua auto organização, ou melhor,  a possibilidade assegurada aos próprios usuários de se organizarem e de promoverem interações com o objetivo claro de desenvolvimento de mercado e, claro, de seus próprios negócios.

Outras organizações de usuários, também de grandes empresas do setor, não tiveram esse mesmo sucesso porque não tiveram a liberdade de fazer por sí. Essas outras empresas sempre foram as dirigentes e controladoras, ao contrário da postura da HP, incentivadora, com respaldo, mas deixando a gestão com autonomia e, ao mesmo tempo, com profissionalismo, pois é uma empresa contratada pela organização de usuários que faz a gestão.

Um show. Incluindo inclusive um app que podia ser baixado no smartphone ou no tablete e que dava informação, interação e possibilidade de integração com qualquer participante.

Esse é o segundo Dscoop que participo. No anterior tive a chance de apresentar um workshop para mais de 300 pessoas, a grande maioria de norte-americanos. Uma experiência fantástica e que acabou gerando um webinar e artigos.

Neste daqui valeu a interatividade, a oportunidade de poder conversar diretamente com diversos dirigentes de empresas gráficas, analistas, profissionais e executivos de diversos fornecedores presentes, além de participar de reuniões de informação com altos dirigentes da própria HP.

Deu para sentir um pouco mais da pulsação do mercado e das oportunidades que se apresentam a frente para empresas gráficas antenadas nas mudanças e nas reais possibilidades de crescimento.

Espero também que aqueles convidados para a Expoprint possam estar conosco em São Paulo em julho e no evento da HP que antecede a feira.

Nos vemos lá.

Captura de Tela 2014-03-19 às 18.13.32

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Hamilton T. Costa

Website: www.anconsulting.com.br

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